help customers keep their faith in you
An effective Targeted Lead Marketing campaign involves fostering consistent and
meaningful ongoing interaction with potential customers, regardless of their timing to
buy. There are many innovative, cost-effective methods that keep you on your customers'
and prospective customers' radar; nurturing your relationship with them. Some prime
examples are:
- auto responders;
- click to call (Internet to phone);
- email marketing;
- RSS feeds;
- blogs;
- customer loyalty programs; and
- free trials of your product or service.
A focused Targeted Lead Marketing mechanism allows you to capture and cultivate
early-stage leads so that valuable opportunities are continually being added to your sales funnel.
Exposing more people to your website is like bringing more people into your store, it
only accomplishes half of what you need to do. The goal of all your sales and marketing
efforts, in the very simplest of terms, has always been to increase the number of
people who do what you ask them to do - BUY your product or service and encourage
others to buy too. Every online business must have a comprehensive Digital Marketing
Strategy - which we will work with you to design specifically to your business needs,
as well as overseeing the implementation and monitoring the results stemming from your
customized digital marketing strategy.
buyers won't come to the phone
Besides the expense of traditional methods like telemarketing, can you
really afford the ire of potential buyers who just can't handle one more
sales caller and decide not to buy even though they may have been
thinking about it? Wouldn't you rather send a periodic e-Newsletter to
your prospective customers who asked to be on your mailing list? Its a
click of a button to reach a multitude of potential buyers and you will
be giving them information that is useful and something that they asked
for. So what if they don't buy from you today? You'll have their
mindshare because they have grown to trust you and your company brand.
Once your trust is built, they are more than likely to recommend you to
someone who is closer to buying than they are.
That's the kind of relationship that you want to nurture. The dictionary
defines "nurture" as "to encourage somebody or something
to grow, develop, thrive, and be successful". Having your lead
nurturing mechanism in place allows you to capture and cultivate
early-stage leads so that your marketing and sales funnel never miss out
on valuable opportunities.
Your prospects will evaluate your product or service and move at their
own pace through the buying process. You have the challenging task of
keeping the balance between staying in touch with relevant information
and throwing them off with overbearing follow-up. It is the kink of task
that WSI can expertly handle for you and on your behalf.
Contact us today to discuss a customized targeted
lead strategy.
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