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executive team

Executive Team

our valued professionals


Ron McArthur, CEO

Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, Internet Franchise Consultants and partners within the WSI e-Marketplace. Ably positioned at the helm, Ron has built a team that embraces the concept of strong relationships in all their interactions within our global community. With his long standing experience in the franchise industry and unrelenting focus on providing superior customer service, Ron leads the WSI team towards realizing the company’s vision - to be the world's leading provider of Internet solutions to the small and medium sized business (SMB) market.

A Chartered Accountant by profession, Ron’s previous assignments include being President of Hudson’s Bay Wholesale (a division of the Hudson’s Bay Company). Ron was also President of Van Houtte’s largest Office Coffee division and Executive Vice President of their corporation’s Mergers and Acquisitions department.


Tod Barfield, Managing Director

Mr. Barfield holds a B.S. in Civil Engineering and a Masters in Business Administration (M.B.A.) and spent a large part of his career working in the Petroleum Industry with some of the top Major Oil Companies such as (BP, Amoco, Exxon, Mobil, Marathon, & Union 76 (Unocal). He has owned and operated several start-up companies, and has also been successful in turn-around management of some existing companies that were struggling. He has also operated a very successful Consulting Firm in the Construction Industry where he has testified in various construction related law suits as an Expert Witness in the engineering and construction field over the last 15 years. Mr. Barfield brings a level of professionalism and experience that comes from his formal training as an engineer for Fortune 50 Companies and an accomplished Entrepreneur and Consultant.


Brad Kuskin, Manager of Information Systems

With more than 12 years of experience in the financial services and real estate industries, Brad S. Kuskin has developed a distinctive skill set. A talented leader who divides his time between ventures in New York and Florida, he possesses expertise in employee mentoring, professional relationship cultivation, and cross-functional team leadership. Furthermore, Brad S. Kuskin values integrity, perseverance, and poise, maintaining an objective perspective during conflict resolution and an open-mind as a creative problem-solver. Excelling in daily office management, he oversees operations, negotiations, and strategic planning. In addition to these talents, Mr. Kuskin specializes in technology development and holds an Engineering degree in Computer Science & Information System Architecture. 

Most recently, Brad S. Kuskin leveraged his talents to gain employment as a Manager of Information Systems at WSI TIME Marketing. Headquartered in West Palm Beach, Florida, this firm specializes in classic and digital marketing and business growth strategies. Before he sought out these Florida ventures, Brad S. Kuskin held several notable positions in New York.

Brad Kuskin graduated from the University of Wisconsin-Madison in four years with degrees in three fields of study. He holds a Bachelor of Arts in Real Estate and Urban Land Economics, as well as in Finance, Investments & Banking; he also has a Bachelor of Science in Engineering in Computer Science. Upon completing his degrees, Mr. Kuskin moved to the greater New York City metropolitan area, where he lived until pursuing his recent ventures in Florida.


Valerie Brown-Dufour, VP Business Strategy and Innovation

As Vice President of Business Strategy and Innovation, Valerie leverages the collective intelligence of the WSI network to lead the company through strategic projects that enhance the value of the WSI offering. Focusing on growth opportunities for the expanding network of WSI Internet Franchise Consultants, she plays a pivotal role in the implementation of key initiatives such as WSI’s Oracle-based enterprise business system. Drawing from her comprehensive understanding of international franchising, Valerie drives innovation and value to enrich and make unique the WSI experience for all audiences.


Maribel Guiste, VP Franchise Operations

Maribel Guiste, a Certified Franchise Executive (CFE) leads WSI Franchise Operations in her role as Vice President and is WSI’s liaison to the International Franchise Association (IFA) and Canadian Franchise Association (CFA). In managing the day-to-day operations of the Franchise Training and Support team, her responsibilities include ensuring that WSI Internet Franchise Consultants and their clients enjoy the highest level of service and support from WSI headquarters. Maribel has an educational foundation in training and psychological development and has been a successful entrepreneur herself. With this background she brings ongoing value to the WSI system, providing leadership in customer service excellence. As a member of the WSI team for close to a decade, Maribel remains committed to help deliver the most complete and progressive training, tools and support programs enabling WSI Internet Franchise Consultants to grow their businesses profitably and serve their clients better.


Mark Dobson, VP Franchise Development

Mark Dobson, our VP Franchise Development has been with WSI since its inception in 1995. Mark has an extensive background in the development of human potential and the understanding of behavioral patterns. He was instrumental in developing the unique franchisee screening and selection process utilized by WSI. Mark also brings his many years of franchising experience to the WSI network ensuring only the highest quality of franchise applicants are awarded the WSI franchise. Using his prior experience as an entrepreneur, Mark has a very good understanding of WSI applicants’ needs and desires to own a business within a proven franchise system.


Kishor Vyas, Controller

In his position as Controller, Kishor’s mandate is to manage the fiscal responsibility of the Company and ensure due diligence of financial best practices company-wide. Kishor performs a strategic role on the WSI Management team to help plan, provide and mobilize appropriate resources required by WSI Internet Franchise Consultants and partners within the e-Marketplace.  Kishor is focused on driving significant process improvements to help WSI receive the maximum return on resources deployed. In addition to utilizing his skills for financial matters, Kishor leverages his experience to facilitate strategic decision making and consistent direction that drives additional sustainable profitability for the entire WSI network.




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