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conversion architecture -
its all about customer engagement

Conversion Architecture

your website is a sales funnel

Sales Funnel

Keep in mind, that your audience is profiled primarily on their needs / pains / problems broken down into demographics, psychographics, and where they are in the buying cycle (which decides their behavior on your site). Our goal for you is to ensure that every element of your website persuades visitors on your site to take the actions that lead to the delivery of your objectives (conversion). We take evry step to continue to pour your site visitors through your website funnel! Monitor and measure your results to ensure that your efforts are driving results to your bottom line.


Remember that every click on your site is a step towards conversion.

Visitor satisfaction with every click on your site should build confidence until they reach the final click where they convert into a customer.

Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions. These elements include: persuasive copy, calls-to-action, and conversion tools like live chat or click-to-call technology.

The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose.

WSI ensures that your website is built with Conversion Architecture in mind. This will result in more visitors doing what you want them to online - whether that is signing up for a free consultation or buying a new product.

the 40/40/20 rule


WSI adheres to the Conversion Architecture 40/40/20 Rule - 40% Audience Targeting, 40% Offer, and 20% Creativity. These figures come from the Direct Marketing Association (DMA) in its outlining of parameters that determine the success of a marketing campaign. Whether or not your use diverse digital marketing methods like pay-per-click advertising, landing pages, viral marketing campaigns, etc., you can always think of your website as your primary marketing vehicle.

Every site that WSI builds utilizes the 40/40/20 Rule where (a) every element of the website keeps in mind the majority of users and their varied profiles; (b) multiple acquisition channels exist, making a variety of offers, and; (c) aesthetic design and creativity offers unique and personalized experiences for site visitors.

Please request a free consultation to engage in a Conversion Architecture meeting to identify the details of your 40/40/20 formula and help us harness the power that your website holds.



Corporate Partners