use data effectively
Online, almost everything can be measured:
- unique visitors;
- open rates;
- time spent; and
- pages visited.
These are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of all this information - but often feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions.
So, how should you determine what to measure? How do you establish a data-centric company culture? How do you make sense of all the data, charts, and numbers and turn it into action? How do measure across channels - both online and offline? How can you forecast the profitability of your Internet marketing strategies?
How do you best evaluate your Web Analytics data? WSI can answer these questions related to your future web analytics strategy.