ppc is so cost effective, everyone can do it....but trust us to do it right!
In fact, people could be searching for what you offer right now! The key is to know exactly what keywords they are using to search. WSI can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing, and monitoring the results of a Pay-Per-Click (PPC) advertising campaign.
Think of it like a food court in a shopping mall.
Shoppers walking around the food stalls are obviously
looking to whet their appetites. Every food chain present there can potentially satisfy them, but a person looking for sushi will head to the Asian restaurant rather than the one selling burgers. And if he gets a nice combo deal, he may end up with some Tempura and Green Tea alongside the sushi. Food for thought...what is the point we are trying to make here?
A Web user is even more complex than the offline mall shopper. He or she does not go online and search for "city + restaurant" anymore. Instead he or she would search "suburb / area code + Sushi", if that's what he or she is looking for. It would take work and sustained effort for a sushi restaurant to come up high in the natural or organic search listings. However, there is some prime real estate online, on top of the organic listings and to the right of the browser screen under 'Sponsored Links'. That's where an attention-grabbing Pay-Per-Click ad like "Best Sushi in Downtown Miami! So she can see that you have great taste!" can drive targeted traffic to your restaurant site.